Telling stories is truly a balancing act. The more elements that you have to juggle, the more challenging it can be to create a finished product that satisfies all involved. The goal is always to exceed the client’s expectations, tell the characters’ story with intention and grit, and walk away with your team full of pride and satisfaction. That is the all encompassing challenge.
During the production of our last Texas Beef campaign, the team rose to the occasion. We drove down to Beaumont, Texas ready to make big things happen. The idea and mission of our friends at Texas Beef was fully engrained as we stepped into Patillos, a small BBQ joint that would surely impress just about anybody. This “small BBQ joint” turned out to be much more.
When you walk into the space, you can feel the history and smell the 100 year old recipes. Patillos is the oldest family owned barbecue in state of Texas. It is a family, a culture, and a tradition for everybody from the customers, to the wait staff, all the way to the 4th generation owner, Robert Patillo.
We walked in with a small crew ready to go full speed but quickly realized that we needed to meet the pace of the restaurant happening around us.
“Patillos has given our community remembrance of a time that has passed … You can sit down at a table and eat a plate of BBQ, a pickle and onions. You just sit back and listen to the jukebox, drink a little tea and relax. Not be so fast..”
Patillos has brought the people of Beaumont together since 1912. Not only are they known for their great barbecue, but Patillos has been a symbol of community for the last four generations. It brings people out of their fast paced everyday life down to sit at a table and engage in conversation.
It was quite a task to fully capture what we wanted to make happen in the midst of a fully functioning restaurant, but we did it and I truly learned a lot. I learned that sometimes you just need to slow down and let the story unfold. I learned that it takes a meticulous effort to place the pieces of the puzzle together and it takes an impeccable team to make that happen. It was such a pleasure to meet all of the people and hear the stories of those who call this place home. If you are ever in Beaumont, Texas, Patillos Barbecue is a must.
Client: Beef Loving Texans
Still images: Robert G Gomez
Camera Op: Cory Cross
Sound: Nik Worten